The brand mark is a visual image of the brand's identity, and it has a distinctive image that distinguishes it from other brands and plays the most important role among the elements that form the brand's image.

The brand mark must be displayed in all external and internal activities, and the principle of using the brand mark must be uniformly and consistently observed in order to maximize the communication function of the brand mark and to build the correct image of the brand.

Signature is a system that systematically combines basic elements such as brand mark and logo type in order to build a unified image of the brand and obtain a synergistic effect.

For signature utilization, each regulation such as space composition and proportion must be complied with, and in principle, the reproduction data of this manual should be used. In the case of specially enlarged production, the principle of combination and proportion must be observed and utilized according to the exemplified proportional regulations.